Thursday + Gregory Huffstutter = The Ad Man Answers
Seventy Five posts? Where has the time gone?
For this milestone, the Ad Man decided to do some house-cleaning and index the past three years' worth of columns.
Hopefully it will make an easy reference guide and spark new questions as we push towards 100 posts.
Enjoy!
Author Website
Book Video Trailers
General Advertising Terms
CRM (Customer Relationship Marketing)
Purchase Funnel
Interviews with Ex-Advertising Guys/Gals
Chris Grabenstein:
Part
1 Part 2
Steffan Postaer:
Part
1 Part 2
Make-Over Advertising Series
Media Math
- For unproven advertising
vehicles
- Are outdoor ads worth more than
$5 CPMs?
- How can you find a CPM from an
audience number?
- Do GRPs and Impressions always
go in the same direction?
- Better to have 100,000 people
viewing an ad 90 times vs 9 million people viewing once?
- Reach thresholds (how much is
too much?)
Most Effective Advertising Campaign Ever
Random Questions
How do you make a more engaging ad?
I’m not seeing good response rates for my ad… what could I
be doing wrong?
How much does advertising lie?
Will Ford Motors be signing your next book contract?
How rational are consumer buying decisions?
What are the 12 advertising master formats?
How often is it appropriate to contact your agent?
With M.J. Rose on:
Reincarnationist Cable TV: Part 1 Part 2
Conference Reports
Industry Trends
Gregory Huffstutter has been punching Ad Agency timecards for over a dozen years, working on accounts like McDonald's, KIA Motors, Suzuki Automotive, and the San Diego Padres. His first mystery, KATZ CRADLE is on submission while he's working on the sequel. The first 100 pages of his novel are linked here. For general advertising questions, leave a comment or send e-mail to katz @ gregoryhuffstutter dot com with 'Ask The Ad Man' in the subject line.
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