Where can we put covers of our books - what kind of advertising placement to get our cover seen - because getting seen in half the battle.
Fast-food chain KFC is giving two Indiana cities $7,500 so it can emblazon founder Colonel Sanders' face on their hydrants and fire extinguishers to promote new "fiery" chicken wings.
Experts say to expect more ads like this, on public property from sewer grates to the local landfill, as companies look to cut through the clutter of traditional advertising. Cash-strapped governments have long sold space on mass transit, benches, trash cans and other public property to help stretch budgets.
Continue reading about this creative solution for KFC in this article to get you thinking.
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