The Question Every Author Asks.

How Much Should You Spend on Advertising?

 I've heard Nora Roberts says she spends 5% of her advance... which would be more than 100% of mine...  but quite a few authors have told me told me they do spend 100% of their advance... James Patterson did for the first few books he wrote. Lately I've been hearing at least 15% is okay but 25% is  better.

Here's an experts advice.

One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer to the question, many of them just ignore it and hope it will go away.

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