Linktopia

(With the help of Judge Page)

Here we are in the middle of January and that means we are in the awards season for TV and film folks. While we’ve often noted that publishing due to the amount of content produced can’t possess the marketing dollars that movies work with, it doesn’t mean publishing can’t take a few things and make them their own.  Over at Movie Marketing Madness there are some posts that can pay dividends for authors and publishers. 

First, they touch on what marketers learned at the Consumer Electronics Show with one thing being that Innovative online marketing works: Instead of simply repurposing posters, stills or trailers for use as online ads, studios are working with agencies and ad shops on interactive posters and expandable banner ads that are unique to the online world and therefore create a stronger impression in the audience.

More of the story here.

They also take a look at how one teacher is introducing the world of marketing to her college students. 

“As a digital marketing intern, a lot of what we did included brainstorming tactics for movie campaigns,” Callahan said. “Students may not have the means to intern in New York or Los Angeles for a summer, and I thought this would be a good way to bring a dose of the industry to them.”

Is anyone out there harnessing the power of students fresh thinking for new ways to market books?  Continue reading here.

If you want to return to college (at least in your mind) for a quick course in marketing, you might not do better than the New Yorker article on Tim Palen of Lionsgate.  As you dive into the story, you’ll come across more than one nugget of information that might help you consider the marketing path you are on now.

At Sony, executives ask, “Can we make this seem ‘babysitter-worthy’? Will it get them out of the house?”

Your mini-marketing course is here.

Comments

[Jessa Slade]

Great article on the job of the movie marketer. It definitely made me think about how I've created my story: For who, inspiring what, etc. Since I will be the marketing dept for my creative dept, I'll have no one to fight with... and no one to blame.