(With the help of Judge Page) If you read this blog then you know you are in company with writers, publishers and agents. What binds us beyond the industry is that we are all readers and consumers too. This survey doesn’t involve anything more than paper and pencil or you can use your iPhone/Blackberry if you prefer.
One day this week all you have to do is simply keep track of where you come across something to do with books. Ads, reviews, videos, blogs just make a note when you see something to do with books.
Now, pretend you are not part of the industry and not purposely going to a bookstore and then delete all the industry related or usual areas from your list. What are you left with? What we’re looking to find is when you aren’t looking for books, are they looking for you?
You can draw your own conclusions from your findings and of course we would be interested in what you come up with. Please email me your findings at mjrnewsletter at aol.com
The survey leads us into today’s Linktopia. Which industry is shying away from TV and going ambient?
BW: What’s the main appeal of ambient advertising?
SB: It’s high-impact and it’s not really done that much in our industry.
The reasons and the story are here.
Brand advertising continues testing the waters of social networking and are finding they have work to do. And when they try to take advantage of new “social advertising,” extending their commercial message to a member’s friends, their ads will be noticed, all right, but not necessarily favorably.
Members are understandably reluctant to become shills. IDC, the technology research firm, published a study last month that reported that just 3 percent of Internet users in the United States would willingly let publishers use their friends for advertising. The report described social advertising as “stillborn.”
Continue reading here.
Have you seen this brand of bread on display in the grocery? There’s a reason they are doing a tie-in with the new year. The promotion rolls out later this week. No mention of a publishing component.
doesn’t roll outBrand manager Lisa Leszczuk said the campaign builds on favorable consumer response to Sandwich Thins, which debuted earlier this year. "Our research and sales data shows there is an obvious interest in diets every January, and consumer interaction tells us they are looking for ways to incorporate bread into a healthy lifestyle," Leszczuk said.
Details on their plan and what they’ve spent to date are here.
Re P&G and Facebook. Users don't want to be a fan of stuff, they want to use stuff. P&G and others need to come up with ways to make that button click result in easier ways to obtain or use their stuff, not applaud it.
Posted by: John Darrin | December 15, 2008 at 08:21 AM