Linktopia

Today’s Linktopia Triple (with the help of Judge Paige)  looks at reaching specific segments of the population.  First, a certain part of the female population gets our attention.  They shop more which mean they have dollars to spend on your books.

A segment comprising 16% of the female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets, according to a survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare. 
Find out the details here.

Reaching consumers online and via mobile is becoming a huge asset for bringing in dollars for the food industry and Pizza Hut is showing others how it’s done.

Pizza Hut, which recently crossed the $1 billion benchmark in online sales, is launching a Facebook application that allows fans to place orders without leaving their profiles. Although online ordering isn't new -- the chain has offered it in some form since 2001 -- Bob Kraut, VP-marketing communications at Pizza Hut, said the bulk of that $1 billion in sales has come in the past 18 months. The chain is also launching text-ordering capabilities and e-gift cards, which can be purchased, exchanged and redeemed online.

Pizza Hut's not alone: A number of the nation's biggest fast-food chains are beginning to embrace text and iPhone ordering capabilities, at least as tests. Already for the three months ending in August, food marketers sent almost 1.4 million text-message ads, up 37% from the same period last year, according to ComScore's M:Metrics data. Consumers seem to want the offers: of all the ad categories using SMS marketing, restaurants had the highest response rates, with 15.5% of consumers responding to the ads.

The full story from Advertising Age is here.

Are you between 31 and 42?  If so, then you’re part of GenX and pose a challenge for marketers.

Gen Xers’ media usage is fragmented. They embrace a wider range of lifestyles than previous generations. And weaned on MTV and cable television, they are largely immune to traditional advertising.
The full story is here.