Sometimes Linktopia offers related pieces and then like today you get the buffet from the world of marketing. (With help from Judge Page.
It seems each week a new story will surface on how our brain works when we make purchasing decisions. The latest from Neuroscience discusses a field test by a bank that confirms what many of us already suspected.
For the male customers, replacing the photo of a male with a photo of female on the offer letter statistically significantly increases takeup; the effect is about as much as dropping the interest rate 4.5 percentage points… For female customers, we find no statistically significant patterns.
The rest of the article is here.
Marketing to mobile was noted here long ago and with the arrival of the iPhone it seems to finally be getting legs. Ralph Lauren is making a move in that direction with a mobile commerce site.
"We recognize that in America this is going after somebody who is more comfortable with technology," Lauren told Reuters. "The truth is that in other countries, it's becoming a part of their culture. The trend is coming, and as a fashion company it's very important to identify trends and get ahead of them."
Continue reading here.
If you haven't seen this thought you would enjoy. For all the authors of the world trying to figure out how to market, maybe it will help. It's a video called Process and had been viewed more than 350,000 times and 600+ blogs have written about it.
Read about it and watch it here: Creating the Stop Sign.
And, no matter how much or how little money you have, you still want creative that is memorable. Brandweek has this look at drawing yawns without a pill.
If you think that marketing in the drug category is becoming less interesting and more monotonous, you're right.
A ranking of the most-recalled prescription drug ads shows that prescription drug ads became less memorable for consumers between this year and last, as measured by Nielsen IAG, New York.
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