Linktopia

(With the help of Judge Page.)

A Linktopia made for a sweltering summer day so you can at least mentally strip down and take a dip into three areas. 

First, the Long Tail with Seth Godin's recent take on where you want to be and why. If you're an author or publisher deciding where to spend marketing dollars his comments may have you thinking about where that money is going. (Or not becuase there is a fascinating article in The Harvard Business Review that suggests the Long Tail if just flopping around and won't make any wishes come true.)

The reason you can make money in the niche pocket is that it costs far less to compete here. First, because there's less competition and the competition is less fierce, and second because it's cheaper and easier to reach your target market because they're choosing to pay attention. You can read more here.

The Harvard Business Review article can be purchased here and its fascinating.

Meanwhile over at LipSticking.com there's a good overview of SavvyAuntie and reaching the female consumer (the primary reader and buyer of books)

Huffington Post is buzzing it; Toby Bloomberg is buzzing it; and a Google search already turns up 319,000 results if you're looking for news about this new social networking site for women.

You can read the rest here.

And while the iPhone hasn't been targeted as the answer to e-reading, there's discussion of the interest or lack of it from publishers

Kassia Krozser struck a nerve earlier this week with criticism of the publishing industry's slow approach to the new iPhone and the just-opened App Store. From Booksquare: Call me crazy, but I'd expect an industry that salivates over moving 150,000 units to be all over the potential for reaching seven million "mobile is the future" customers. Are you not out there, listening to readers, gauging their interest? They want, you have, and you're still hiding the goods. I get this isn't the largest market you have, but is that an excuse to sit on the sidelines?

The rest of the post is here

Comments

[Toby]

Savvy Auntie is more than what will become a wonderful social networking community .. it is a great idea. Melanie was the ultimate savvy marketer!