Women2.O

It seems that marketing online is relying more on women making decisions than men. It's interesting reading this article about Ask.com's decision  -- "I think that Ask.com saw the writing on the wall -- that it had virtually no chance to succeed in the general search space. That said, they have picked a potentially lucrative space to focus on. Women make most of the spending decisions in a household, and all the more if they have children at home," said Forrester analyst Charlene Li.

And this one about Yahoo's new foray.  "Given how the media world has changed in recent years, it's fitting that what's essentially the next major women's magazine will come courtesy of Yahoo!"

We know women buy more books than men too, these might be new places to market titles.