Thursday + Gregory Huffstutter = The Ad Man Answers
Q: How did the Ad Men spend his holidays?
A: Eating, drinking, being merry and generally doing everything but his bi-weekly column. So please enjoy these advertising nuggets from MediaLife until we return to our regularly-scheduled column on 1/17/08…
Looking for Generation Y? Find them at the library
Been to the library lately? Chances are you went there for a reason other than books. According to a new study by the Pew Internet and American Life Project, more than half of Americans visited a library last year, and many of those visitors were drawn by something other than books. That was especially true among Generation Y, those ages 18-30, who were more likely than their elders to pay a visit to the library. Nearly two-thirds reported using computers’ internet access or other new technology at the library, and many said they used the library for problem-solving purposes. The findings were part of a greater study on information searches that involve problems. Pew concluded that “more people turn to the internet than consult experts or family members to provide information and resources.”
ComScore: Holiday etail spending jumps 19 percent
It’s indeed a happy new year for e-retailers, who saw a big bump in online holiday spending this year, according to comScore, which tracks internet usage. Analysts found that online shoppers spent nearly $28 billion from Nov. 1 through Dec. 27, 2007. That’s a 19 percent rise compared with the same period in 2006, despite rising gas prices and lower home values. “Even as the holiday shopping season winds down after Christmas, we continue to see some relatively strong online spending days,” said comScore Chairman Gian Fulgoni in a statement. Online sales the day after Christmas more than doubled the sales for the same day last year for a total of $545 million. Between Thanksgiving and Christmas alone, sales rose 21 percent. Comparatively, brick-and-mortar stores saw spending rise a mere 3.6 percent in that period, after averaging 6.5 percent the two years prior.
Listen up: Web video users want more viewing options
Many online video viewers would watch more TV episodes or full-length movies online if they were available, according to a Harris Poll. In fact, some 30 percent of U.S. adults who watch video online said they would view a good deal more TV episodes if they were available online. Another 27 percent said they would watch a little more. When it comes to full-length movies, some 28 percent said they would watch a lot more and 21 percent said they would watch a little more. This compares to 8 percent and 26 percent, respectively, when it comes to user-generated videos. The poll involved surveying 2,455 U.S. adults, of whom 1,983 are online video viewers. The poll also showed that over the last year the percentage of internet users that watch online videos has gone up significantly (81 percent versus 74 percent). In the younger age groups a huge percentage of internet users have watched online video -- 92 percent of 18-24s and the same percentage of 25-29s said they had.
Gregory Huffstutter has been punching Ad Agency timecards for the past decade, working on accounts like McDonald's, KIA Motors, and the San Diego Padres. He recently finished his first mystery, KATZ CRADLE. The first 100 pages of his novel are linked here. For general advertising questions, leave a comment or send e-mail to katz @ gregoryhuffstutter dot com with 'Ask The Ad Man' in the subject line.
That is so true- about the movies online! I would enjoy it so much more if the quality and the full screen option would appear in more videos and links! Go web movie watchers :)
Posted by: Watch Movies | November 04, 2009 at 11:41 AM