This interview with Scott Berkun is worth clicking over to:Ten Questions with Scott Berkun, Author of "The Myths of Innovation"
Scott worked on the Internet explorer team at Microsoft from 1994-1999 and is the author The Myths of Innovation He also wrote the 2005 bestseller, The Art of Project Management and teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC’s GEL conference, and writes bout innovation, design and management.
Here are some highlights of the interview, but please read the whole thing here. A lot of it applies to our biz.
Q:How long does it take in the real world—as opposed to the world of retroactive journalism—for an “epiphany” to occur?
A: An epiphany is the tip of the creative iceberg, and all epiphanies are grounded in work. If you take any magic moment of discovery from history and wander backwards in time you’ll find dozens of smaller observations, inquiries, mistakes, and comedies that occured to make the epiphany possible. All the great inventors knew this—and typically they downplayed the magic moments. But we all love exciting stories—Newton getting hit by an apple or people with chocolate and peanut butter colliding in hallways—are just more fun to think about. A movie called “watch Einstein stare at his chalkboard for 90 minutes” wouldn’t go over well with most people.
Q: Are innovators born or made?
A: Both. Take Mozart. Yes, he had an amazing capacity for musical composition, but he also was born in a country at the center of the music world, had a father who was a music teacher, and was forced to practice for hours every day before he started the equivalent of kindergarten. I researched the history of many geniuses and creators and always find a wide range of factors, some under their control and some not, that made their achievements possible.
Q: Why do innovators face such rejection and negativity?
A: It’s human nature—we protect ourselves from change. We like to think we’re progressive, but every wave of innovation has been much slower than we’re told. The telegraph, the telephone, the PC, and the internet all took decades to develop from ideas into things ordinary people used. As a species we’re threatened by change and it takes a long time to convince people to change their behavior, or part with their money.
Q: How do you know if you have a seemingly stupid idea according to the “experts” that will succeed or a stupid idea that is truly stupid?
A: Don’t shoot me, but the answer is we can’t know. Not for certain. That’s where all the fun and misery comes in. Many stupid ideas have been successful and many great ideas have died on the vine and that’s because success hinges on factors outside of our control.
Q:What’s more important: problem definition or problem solving?
A: Problem definition is definitely under-rated, but they’re both important. New ideas often come from asking new questions and being a creative question asker. We fixate on solutions and popular literature focuses on creative people as being solvers, but often the creativity is in reformulating a problem so that it’s easier to solve. Einstein and Edison were notorious problem definers: they defined the problem differently than everyone else and that’s what led to their success.
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