Interrupting for a Link

I don't think I've seen thisabout James Patterson's branding elsewhere. P.J. Parrish sent it to me and I wanted to share it.

If you have an advertising/marketing background it makes so much sense. Patterson as a major brand and one reason why he sells so much is that he owns so much of the book shelf - he's visible and out there and is branded. Nora Roberts is another author who comes to mind who is branded like Patterson.

One issue it brings to mind is the major mistep that publishing companies have made in not having their imprints really truly stand for something and maximize their reach and impact that way. Read them or not, Harlequin Romances are the only imprint that still really works truly as a brand.

I would love to sit down in a room for a day and brainstorm the implications of this article and where we are going in publishing and what we could do to shake things up. Maybe next month. Right now I have a book to edit.

And as just reported by Publisher's Marketplace - bravo to Random House for this:XM satellite radio will start offering "The Random House Hour" on its Sonic Theater channel (163), beginning next Monday. Each episode will air two 30-minute readings from different books; the books will be read in their entirety over a succession of episodes. The program will begin with P.D. James' A CERTAIN JUSTICE and poetry from Maya Angelou.

Comments

[jamie ford]

Interesting article. Not too surprising considering Patterson was the chairman of JWT.

I think some publishing companies could brand themselves in ways that would consistently draw in readers and buyers even if they were new authors.

An example in another media would be Fox's Searchlight Films. I know a lot of people, myself included, that will see their films based on the "brand" of independent work they showcase--Sideways, Garden State, Napoleon Dynamite—all fresh stuff.

But of course I think that way. I'm a brand specialist by day.

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