Being My Own Guinea Pig

I first started blogging/raving about Liz Dubelman's video/flash/animated multimedia book trailers or Vidlits as she's dubbed them, last winter.

A lot of people wrote and me asked what exactly you could do with a book trailer other than post it on the author's and/or the publisher's website and hope it takes off via word of mouth.

I didn't think about that question all that much until my own publisher, Mira Books, said they were interested in doing a Vidlit for the July mass market release of THE HALO EFFECT.

Suddenly, I started to think about that question a lot.

Once you have something like a Vidlit how can you get maximum exposure and use out of it?

Introducing the first "GOOD BOOKS/GOOD CAUSE
BLOG-A-THON" campaign

The goal of this two-week campaign is to connect book lovers with a good cause and a great summer read via the vidlit for THE HALO EFFECT.

I've secured pledges from real-life supporters - my publisher, agent, family and friends – who will collectively donate $5 to the nonprofit literacy organization, Reading Is Fundamental , for each website or blog that links to the Vidlit for THE HALO EFFECT before July 19.

The goal is to get at least 500 blogs to link and raise $2500+ for the charity.

Working with publicist Lauren Cerand (lcerand at gmail.com), I'm making a serious outreach to cultural blogs, New York centric blogs (the book takes place in NY), entertainment blogs, blogs that focus on psychology, sexuality, true crime, women's issues, erotica, and yes, of course lit blogs.

THE HALO EFFECT is just the first book in the GOOD BOOK/GOOD CAUSE BLOG-A-THON series. I'll be blogging about how it goes and if it takes off watch this space to get information about how to get involved with your book and/or your author.

In the meantime, if you want to help raise some money for a good cause, all you have to do is blog about M.J. Rose's novel THE HALO EFFECT including a link to the short animated film for the novel (http://www.vidlit.com/mj/) just once! And $5 dollars will be donated to the nonprofit literary organization Reading is Fundamental. (If you want a copy of the book for review. contact lcerand at gmail.com while supplies last.)

Comments

[Thomas Nixon]

Never let it be said that I don't pay attention. The SmallPress Blog (www.smallpress.typepad.com) gladly supports Vidlits, Reading is Fundamental, and M.J.!

Already up on the blog. 499 to go?

[M.J.]

Thanks so much!!!!!!!

[Leora Skolkin-Smith]

I also just put the link for vidlit's "Halo Efftect" up on my website this morning.
Gladly in support of MJ, "The Halo Effect", Reading is Fundamental, and Vidlits

[kitty]

Does my interview with you count since I did link to your Vidlit?
http://myerskatt.blogspot.com/index.html#112049193216480386

[mtkr]

I'll be putting one on my site this evening.

[Kathryn]

I just put a link on my livejournal. http://www.livejournal.com/users/bonny_kathryn/

- Kathryn (of Readerville, although you probably don't know me).

[Heather]

Put a permanent box up in my sidebar for the Good Books/Good Cause Blog-A-Thon. I hope you are being hammered with requests to participate.

[Frances Dinkelspiel]

Ijust put up a link to VidLits on my blog, Ghost Word. Good luck with a commendable effort.

[patricia]

I'm a bit late, but I linked it, too!

Great idea! (And you have a lovely voice, M.J.!)

[Sandra]

Posted at: http://www.livejournal.com/users/sbarret/.

Good luck with reaching your goal!

[jm]

For lack of a better place to notify you, posted on the left hand side of my site. Directed here by PBW.

[Tracy]

I bought your book and I posted the link to the vidlit. Good luck! Your book looks excellent and I can't wait to read it!

[Kate Allan]

What a great book marketing idea! I run a group for authors to discuss marketing so I'm off to tell them about it right away, and I'll post a link from my blog.

[Georganna Hancock]

One more coming up shortly!

[sandy row]

I belong to Kate Allen's Author's Marketing group and as the writer of Surviving the special Educational needs system: How to be a Velvet Bulldozer' applaud this particular bit of publishing bulldozing! Trying to think of a way of putting it on the www.special-educational-needs.co.uk website!

But will certainly tell my writing friends at the Writers' Summer School in August.

[Digestive System]

Hi, I think your article its very important and interesting,good work, thanks for sharing!! Have a nice day!

[Online Pharmacy]

If you want to create your own blog and do not have the necessary tools, you can find the solution on the Internet, the web you can find many options to create your blog.

[Brand vs Generic Drugs]

Guinea pigs cannot manufacture their own vitamin C and require 10 to 30 mg/kg daily to prevent scurvy. While many guinea pigs receive adequate vitamin C from fresh vegetables and pellets.

[Viagra Online]

I think you're right. Nice work