I’ve been continuing my informal research with readers, trying to find out how readers really are finding out about books. Ten more readers so far this week. Only two find out anything about books from magazines or newspapers. Four said the web word of mouth. Four said the web and the library new release shelf or the new release table at the bookstore.
I mentioned to each of the ten a new book title that will be on the bestseller list this coming week for the first time. Not one had heard of it and I know that there have been dozens of ads for the book. Eight of the ten are the perfect market for the book.
I know this isn’t scientific. But I’ve now talked to 30 avid readers in less than two weeks and these folk are not being marketing too.
Does anyone know about any new research being done by any publishing company or a market research firm on this subject?
Found
While I’m getting depressed over that news, I’m getting excited over what I’m finding on line. Creativity for its own sake like this and creativity for advertising sake like this, and like this.
Your right, reaching the reader is very important. Loved the videos. That's why I blog actualy. I don't blog about my writing, or writing. I blog about what my writing themes. Thus I'm starting to attract an audience of intreasted readers who know about me.
Posted by: Alex | March 03, 2005 at 10:55 AM
M.J., thanks again for pointing writers and readers to alternative marketing options. I emailed the owner of VidLit and got a near immediate response plus a downloadable brochure for anyone who wants to know the particulars, price, etc.
Posted by: Jessica Keener | March 03, 2005 at 12:18 PM