Buzz, Balls & Hype : The 2 Second Rule

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September 27, 2012

The 2 Second Rule

How long does it take someone to see your buy the book buttons on your website - or your authors?

It should take no longer than 4 seconds. It's not pushy. It's not ballsy. It's just smart. Really.

I've been arguing with authors about this for years. For some reason they think its tacky. And this week it came up again at the Digital Book World confrence (That's Bob Mayer's reacap of the 1st day of the con.)

Again people seemed surprised it should take that short a period of time.

It should.

People are all busy. We give up fast. If you have a potential reader interested you want to hook her quick. While she's looking for a way to buy her phone could ring. Don't lose her!

Don't hide the buy the book links or make them artfully subtle - having them front and center and easy to see is not crass.

My favorite saying is "no one can buy your book if they've never heard of it" and you might add "and if they can't find it."

I did the 2 second spot the buy link test with a group of 50 writers recently and only 10% passed. Do this with your site - ask some people to look at it and find the buy the book buttons. Time them. Then do a little redesigning. Getting sales is not being too ballsy.

September 27, 2012 | Permalink

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By M.J. Rose

M. J. Rose: Seduction: A Novel of Suspense
Indie Next List. Intriguing, absorbing, and utterly captivating, Seduction will leave you begging for a sequel." —Books & Books "Mysterious, haunting, and tragic, Seduction emerges as a suspenseful alchemy of potent ingredients, beautifully blended, that ignites your senses and leaves you aching for more." (Jamie Ford, New York Times bestselling author of Hotel on the Corner of Bitter and Sweet ) "Seduction is an absolute pleasure to read -- clever, suspenseful, exciting, mysterious, learned, and engrossing. Some of the best historical fiction I've read in quite some time and just plain reading fun. M.J. Rose is at the top of her game, and that is saying something." (David Liss, bestselling author of The Twelfth Enchantment )
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Seen on FOXTV as PAST LIFE : The Reincarnationist
THE REINCARNATIONIST. Starred Library Journal Review. Starred Publisher's Weekly Review. Booksense Pick for September and 2007 Highlight List. "A fascinating story of reincarnation that is one of the year's most ambitious and entertaining thrillers." - David Montgomery - Chicago Sun-Times
May 2010 : The Hypnotist - Best of 2010 Fiction - January Magazine
"Stunning page-turner" PW - (Starred)-------------- "In the third transfixing thriller in her Reincarnationist series, Rose continues to excite readers with enthralling tales of lives past and present interconnecting." Library Journal
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"Gripping… Rose once again skillfully blends past and present with a new set of absorbing characters in a fascinating historical locale." - Starred Review, Library Journal ------------------------------ "Rose's fascinating follow up to The Reincarnationist... skillfully blends past life mysteries with present day chills. The result is a smashing good read." -Starred Review, Publisher's Weekly
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I'm a proud member of this anthology that's gotten stars from PW & Library Journal!
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Finalist for the 2004 Anthony Award for Best Original Paperback

May 2013