Missing 10,000 Personalized Impressions

Yesterday, a writer I know mentioned buying a book that she noticed  I had blurbed. 

I did. Over a year ago.

Neither the author or the publisher send me a finished book. 

Rude or not - that's not smart marketing at all.

Here's why.

I blurbed it because I liked it a lot.

If  I had gotten a copy with a note that told me it was coming out I would have hand yelled it here.

That would have showed up on Facebook & Twitter.

I might have answered some questions about it. I might have tweeted about it more than once since I really did think it was intersesting.

All in all that one copy would have probably resulted in more than 10,000 people hearing about the book being out via my efforts, a couple of shares, and some retweets

So by being slightly disorganized  or thoughtless what the publisher/author really did was mess up a whole lotta attention I would have given the book because once I blurbed it I had something vested in it.

Moral here - send your blurbers books as thanks and let them know your pub dates.

Comments

[Iwriteinbooks.wordpress.com]

Ugh, their loss, no? :O/