LONG LIVE BOOKS

The good news in all the bad book news is that there really is good news 

 

 

 

 

 

 

 

 

 

 

 

It's becoming more and more obvious that books aren't dying - not books in general and even more exciting not titles that have legs. Not good books. Not wonderful stories.

What is dying is the dreaded and crazy two week marketing PR blitz and single title marketing effort.

Those are going to become less and less workable.

We're moving into an era of marketing an author and all her backlist and frontlist on an ongoing basis.

We're moving into a world of marketing where our books don't go out of print and when someone finds one of our books they can easily buy more right away with a click of the mouse.  We're going stop loosing royalties to used books.

Smart Marketing is an investment marketing. And digital marketing affords us an opportunity for taking single title marketing and expanding it into investment marketing.

We can reinforce more than one book at a time– we can reinforce an author’s brand, backlist or an imprint.

We can reinforce more than one title at at a time - we can reinforce a verticle group of books.

Every ebook of a front list title can have live links to every backlist title. Or suggested reading lists on similar topics/genres.

An author or publisher can invest in marketing during the year - all year long - or for specific periods  - and amortize it over several or many titles. We can keep books selling longer. Nothing is a waste anymore.

There's a new wave of thinking coming and the results of investment marketing are going to be very exciting to watch.

That one WSJ print ad can support a year of advertising online that can keep people discovering your books all year long.

I'm going to be moderating a panel at DBW on Jan 26th on just these topics. More about that here. Hope to see you there.

 

Comments

[CidWrites]

I just got an ereader and I love it for the simple fact it makes getting older books easier. I'm even starting to buy my favorites in both physical and ebook format. I never thought I'd say it, but I love my ereader.