Buzz, Balls & Hype : Juding A Cover For A Book

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October 20, 2010

Juding A Cover For A Book

Steffan Postaer is an wonderful writer and terrific ad guy.

He's Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago his clients include Barilla, Kraft, Valspar Paint, Beam Spirits and more.

Steffan is responsible for their overall creative leadership and quality of the creative product.

So its not a surprise he has a great idea.

He's publishing his third novel, Sweet by Design online, one or two chapters a week. In addition, he's hosting a competition to find a cover for the inevitable paperback, the winner of which wins my Ipad.

Fifty pretty terrific designs have already been submitted. Those designs, plus the novel and simple guidelines for entering the contest can all be found on the website.

I’m delighted to report he's asked me and I've agreed to be one of the judges and help choose a cover design for his new novel slash social media experiment, Sweet by Design.

Read more about all this here.

October 20, 2010 | Permalink

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By M.J. Rose

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