Linktopia

"Titles really don't hurt movies, and for that matter, I don't know what else we could have called it. What we were up against was bigger than that."

Some of you probably have a good guess of the film under discussion. For an in-depth look at what worked and what didn't keep reading.

Next, Carolyn Kellogg takes a look at big publishing paying attention to the growing power of book bloggers to reach readers. The full story is here.

"As 'traditional' venues for book promotion shrink and online avenues open up, it's important for publishers to take all possible places that books can be reviewed seriously," says Miriam Parker, marketing director for Mulholland Books, a new imprint of Little, Brown.