A trifecta from neuromarketing.com this week.
Have you been conditioned?
...new research shows that even when consumers don’t recall the specific message, their preferences can be shaped to the point where they reject new information that conflicts with their stored brand association.
Keep reading here.
Is evolution at work on how we respond to marketing?
If marketers paid more attention to these traits and how their brands signaled them, they would have a better grasp of consumer behavior and know how to better design, market, and advertise their products.
The rest of the story is here.
What's your discount rate?
Evolutionary psychologists Margo Wilson and Martin Daly (both of McMaster University) studied this phenomenon and concluded that...
See what they found here.
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