Social networks are not passive, so your Facebook landing page shouldn't be either. It's nice to have a great looking "Welcome" splash, but users are going to want to do something when they arrive.
Openforum.com has the story here.
...she covers a wide swath of disciplines to weave a story-driven narrative that draws on her original research, a Kelton Study conducted specifically for the book, to look deeply into what captures our attention, and how we can create fascination in our lives and livelihoods
Still at Openforum and you can continue reading here.
The New York Times had an interesting story on how a small company is using social media to tackle marketing. Keep reading to see if you can find any tips.


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