Linktopia with stops that make us wonder if the iPad will be what brings advertising to the book world?
"Some of the things you can do are just mind blowing," says Steve Pacheco, FedEx's director of advertising. "You are taking something that used to be flat on a page and making it interactive and have it jump off the page."
Keep reading to get a look at what's coming our way.
For the study, Psychster designed a multivariate online experimental survey. Mockups were created of seven ad types, appearing on one of two publisher Web sites (Allrecipes, or Facebook), and promoting one of two brands (a leading soup brand and a leading car brand), for a total of 28 combinations.
More on why we do what we do. Continue reading here.

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