Some Industries Don't Sit Still

It's al about being proactive. Which makes this an appropriate post for the new year.

From an article in USAToday.

DVD sales tumbled this year as the weak economy and competition from the Internet soured consumers on buying new discs. What's a movie studio to do?

Look to the iPhone to goose sales.

NBC Universal and 20th Century Fox have launched interactive apps that tap into DVD or Blu-ray discs to augment viewing. The apps provide information about the film and stars and connect you with friends to chat about the movie while you watch.

Fox's FoxPop uses the microphone on your iPhone, or your laptop, to "hear" the audio signal from the movie you're watching, then responds with pop-ups about the movie. It also intersects with Facebook and Twitter for movie chats.

Universal's Pocket Blu is just for the iPhone. It turns the device into a remote control for the movie if you watch on a Blu-ray player (it doesn't work with traditional DVDs or computers) and plays trailers for upcoming movies.

Both apps are on selected movies at first, such as Fox's Night at the Museum: Battle of the Smithsonian and 500 Days of Summer, and Universal's Funny People and Brüno.

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