Linktopia

Linktopia makes stops at Fast Company and The New York Times this week. We start with finding out what Disney marketing is up to.

By the time that five-car train rolls into Grand Central Terminal in New York on Friday, it will have visited 40 cities, logging about a million visitors and generating a mountain of news media coverage.

Keep reading to find out what this marketing machine is gearing up for  here.

Digital devices, what do they mean for how we consume books, movies, and music?

Everyone is trying to solve one problem: consumers, the industry believes, will be reluctant to open their wallets for digital movies and TV shows until they get more portability and can watch the same content on several devices. Studios want to make consumers collect digital entertainment the way they would DVDs or books.

The full story is here.

Finally, at Fast Company they have an interesting piece on how readers are finding books.

Book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion.

Good reviews help, at best, incrementally, and bad reviews hurt, at worst, incrementally. They're published then they disappear, living on as pithy testimonials on authors' Web sites, or on the back covers or in the fronts of paperback editions.

Continue reading here.