Linktopia with the help of Judge Page and a stop at adweek.com to get the latest info on how teens are really consuming media. You might be surprised.
“Teens watch less online video than most adults, but the ads are highly engaging to them,” the summary of the Nielsen report says. “Teens spend 35 percent less time watching online video than adults 25–34, but recall ads better when watching TV shows online than they do on television.”
Continue reading here.
Have you heard about Printcasting? The New York Times has the story.
A start-up in Colorado has a new twist on print publishing. It lets readers pick which articles they want in their magazine and then print it themselves.
Continue reading here.
At Fast Company they have six marketing tips from an unlikely campaign that won big awards and most importantly was wildly successful.
Contrary to what you might expect, the unanimous winner of this unprecedented victory was not a Fortune50 brand with an advertising budget of millions, but a small Tourism board promoting a little known island off the Great Barrier Reef.
The rest of the story is here.
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