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    Help Yourself! IF NO ONE KNOWS YOUR BOOK EXISTS THEY WON'T BUY IT. Authorbuzz.com is M.J.'s one stop book marketing solution for authors and publishers. Reach 600,000 readers (and up), leaders of more than 35,000 bookclubs, 3000 booksellers & 12,000 librarians via AuthorBuzz notes. Reach millions more via blog ad or Goodreads or Facebook campaigns. We work with all the top publishers and hundreds of wonderful writers every year and do over 70% repeat business.
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June 18, 2009

Comments

David J. Montgomery

A lot of very interesting stuff in here. Thanks for sharing some real numbers and analysis.

Debbie Haupt

I have to admire all my favorite authors incuding you MJ more, I didn't realize there was so much you had to do to promote your works, silly me just thought you wrote books and let someone else do the selling of it.
I am one of those brand readers who purchase hardcovers, Nelson DeMille was one of those I purchased but yours was purchased also, but I must admit I bought yours from Harlequin and his from Sams, I also have a big mouth and am an intricate part of my library district and if they don't have your books pre-ordered I make sure they remedy that.
As always I enjoy reading your thoughts and always look on AuthorBuzz which my library also supports in there newsletters to there patrons.

Chinese Rocket

That's some great info, it's kinda cool to see such big numbers thrown around.

Emily Winslow

Can you elaborate on "trade advertising"? What publications/sites did you target specifically?

M.J. Rose

For Trade we did: either my pubisher or I did: Shelf-Awareness.com, the ABA newsletter, the Baker/Taylor and Ingram publications and maybe they did PW - I'm not sure. On my next book I'll add Unshleved.com.

We do alot of this via Authorbuzz.com too.

Emily Winslow

Thanks for the info. These specifics are all so helpful!

You also mentioned people who use Authorbuzz for "six weeks or more." Is this a typical use of the service? Don't the same eyeballs read each issue and get bored of seeing the same books mentioned week after week?

Thanks for helping me understand...

M.J. Rose

Emily - I meant different efforts that Authorbuzz offers spread out over 6 to 8 weeks - such as DearReader, Dear Librarian, blog ads - all different efforts - but in general you do need to repeat every message 2-5 times to everyone once a month or so. Think about how often you see Pepsi, Coke, McDonalds, or a movie ad. The point is over and over so you get to the point that you feel - I must see that movie. No one pays that much attention to advertising that they realize they heard about the movie in ads - they just get to a point where the movie is in their head.

Emily Winslow

Aha! Thanks for clarifying.

I'm thinking very hard about everything I've read here....

Ms. Melvin

Two questions:

1) I'm trying to find out the cpm for the following:
50,000 books distributed
Cost $13,640 for production

2)Difference between unique visitors and impressions

The comments to this entry are closed.

By M.J. Rose

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