Linktopia

Linktopia (with the help of Judge Page) checks in with what youth publishing is doing right when it comes to marketing according to ypulse.com, and a favorite TV ad that leads to a look back at book ads.

This week there has been a flurry of announcements out of the YA book publishing world concerning technology nicely summed up in this USA Today piece. In a nutshell, Harper Collins is using mobile to promote LC's new book (Lauren Conrad's L.A. Candy), Simon & Schuster launched a YA social network called Pulse It and Penguin launched YA Central, aggregating interviews with popular YA authors.

It's ironic that some of the smartest youth marketing is coming out of an industry many pundits have already written off — book publishing. Here's what I think these publishers get right:

Continue reading here. 

A favorite ad for thinkingalaud.com can be found here  and that brought back memories and a bit of history to be found  at the NYTimes.

Comments

[Philippine flower]

Thanks for sharing this valuable information.

-Ava

[bookpublishers]

Thanks for sharing this interesting info - there are so many valuable changes in the industry these days, it's hard to keep abreast of all of them.

Kevin
Editor, Schiel & Denver
http://www.schieldenver.com
http://www.schieldenver.co.uk