Linktopia Monday (with the help of Judge Page) and the focus is on one thing (actually three) when it comes to WOM/viral. Over at Fast Company Dan and Chip Heath point out why some things make it and some don’t.
This idea is sticky -- it's memorable and may change the way you behave -- but it's also viral. People love to retell it. (Many sticky ideas aren't viral. Your physics teacher may have come up with a mind-blowing demo for Bernoulli's principle, but chances are you didn't chat it up.)
Viral marketing has become a hip, low-cost way to reach a lot of people very quickly -- with little effort. But as marketers, including giants such as Anheuser-Busch, Coca-Cola, and Procter & Gamble, slash ad budgets, "viral" needs to mean more than "free" and "fueled by prayer." Making an idea contagious isn't a mysterious marketing art. It boils down to a couple of simple rules.
Find out what you need to make it work here.
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