From this article at FastCompany - five ideas about how to market at the social network. What are some of your ideas for how to use Facebook and Twitter?
Check out the article for details - but here are highlights.
#1 Post updates frequently: Twitter rules now apply, and frequency of status updates must be high in order to stand out with your fans in the Facebook stream.
#2 Take advantage of Facebook Advertising: Now that you can interact with current and prospective customers on Facebook, bring people to your page. Team your page effort on Facebook with a small Facebook advertising campaign. While the Twitter community shuns ads, Facebook users are used to them.
#3 Watch Coca-Cola: While brands like Jet Blue and Ford have mastered Twitter, Coca-Cola has mastered Facebook. Watch how they improve their brand page with the new features. They'll give you a good idea where you should take your page and what you should be doing to grow its following.
#4 Use video: You can't use video with Twitter (Outside of posting a link to it). Use Facebook as a new portal for videos. Nielsen’s recent report on social networks [11] noted that Facebook users spend an average of 3 hours and 10 minutes on the site per-month; the highest average time per-person amongst the 75 most popular brands online.
#5 Get your employees involved in word-of-mouth marketing of the page: Before you start promoting the page, make sure you have your employees as fans. Encourage them to dive into the conversations to jump-start a thriving community.
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This is really great! I would never have thought of looking at the major company pages as models for my own site. Very helpful!
Iris
http://www.iriblack-author.blogspot.com
Posted by: Iris Black | March 16, 2009 at 08:24 PM
Does anyone know which Coca-Cola page? There are hundreds of them, and I am not yet adept enough at Facebook to find the right one easily.
Posted by: John Darrin | March 18, 2009 at 01:05 PM