Today's Linktopia goes to the mall, the gym, and of course to the web.
First, we’re off to the mall to spend marketing dollars - "The ROI is we're three times the recall for brands at one-fifth the cost of TV," Mr. Tsunder said. To me, the logic there is overwhelming.
Find out here what is so sticky.
Next, we’re learning to find customers (readers) in places you might not think of looking.
... research has shown that visitors to health clubs are also more likely to travel than the average consumer. “This allows us to find them in aperture moments,” Walia said. “People are more open to messages because they’re in an environment where the advertising is more relevant.”
Continue reading here.
Finally, any guess as to which author is behind this?
The site includes reviews for books ranging from those for newborns to those for teens, interviews with children’s authors, and a book blog with reading lists. In order not to confuse kids (and their parents) with too many choices, the site never features more than 200 titles at a time. These are divided into categories like “great illustrated books,” “great transitional books,” “great pageturners,” and “great advanced reads.”
The answer is here.
First, we’re off to the mall to spend marketing dollars - "The ROI is we're three times the recall for brands at one-fifth the cost of TV," Mr. Tsunder said. To me, the logic there is overwhelming.
Find out here what is so sticky.
Next, we’re learning to find customers (readers) in places you might not think of looking.
... research has shown that visitors to health clubs are also more likely to travel than the average consumer. “This allows us to find them in aperture moments,” Walia said. “People are more open to messages because they’re in an environment where the advertising is more relevant.”
Continue reading here.
Finally, any guess as to which author is behind this?
The site includes reviews for books ranging from those for newborns to those for teens, interviews with children’s authors, and a book blog with reading lists. In order not to confuse kids (and their parents) with too many choices, the site never features more than 200 titles at a time. These are divided into categories like “great illustrated books,” “great transitional books,” “great pageturners,” and “great advanced reads.”
The answer is here.
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