Google and Your Brain, Part by Roger Dooley
OK, when I closed my post Branding, Brains, and Google, I made the point that it’s too easy to beat an analogy to death and said I wouldn’t do it. But, here I am, taking up my cudgel to give the Google/brain analogy one more whack. This facet of the analogy is a comparison between Google’s PageRank and our human need for social proof in decision making. When I’m not writing here at Neuromarketing, I’m often managing search engine optimization (SEO) projects, and it was reflecting on the intersection of these activities that suggested this new analogy extension...
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