Branding, Brains, and Google by Roger Dooley is a really interesting article that might explain why bestsellers continue to be bestsellers book after book...
“Brand choice turns out to be a largely unconscious process,” says Tjaco Walvis, who led the one-and-a-half-year study. “But in that process, the brain behaves much like Google. It seems to use a set of rules called an algorithm to pick the brand from our memory that best and most reliably fits our functional and emotional needs at that particular moment. It behaves rationally, but in an unconscious way…”
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