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« Library Usage Up As Much as 46% | Main | THE DOCTOR IS IN »

December 18, 2008

Comments

Stephen D. Rogers

I always liked Coke's "I'd like to teach the world to sing" television commercial. It wasn't about the product, per se, but about the warm-and-fuzzy concepts the soda supposedly facilitated.

Katharine Weber

The utter bizarreness of those "I dreamed I went dancing in my Maidenform bra" advertisements has haunted me since my childhood. Each print ad was like a cross between a Douglas Sirk and an Alfred Hitchcock movie. They acknowledged the influence of psychoanalysis on the culture just as they offered a nightmare scenario with which women could identify with anxiety while men could be covert voyeurs not just of a woman in a bra but of her potential exposure and shame. Memorable.

gregory huffstutter

If I had a nickel for everytime I had nightmares about dancing in a Maidenform bra... I'd still need a full-time advertising gig.

Good suggestions -- keep 'em coming, peeps!

Angela Henry

Angela Henry
angelar.henry@gmail.com

Favorite Advertising Campaign: Apple's Commercial's with Mac & PC

I love these commercials. They do a lot with very little. They are filmed in front a blank white space. Instead of showing a bunch of people using Macs and singing their praises, they have two actors who represent the characteristics of each platform, which really bring the products to life. They are funny and effective without being over-the-top.

http://www.apple.com

MJ

You know I'm responsible for bringing back the Maidenform ads in the 1980s.

Katharine Weber

I knew that, I think, so I may have had a dim association to that, since this is your blog!

Jessa Slade

I checked out the Doghouse campaign as suggested earlier on this blog:
http://mjroseblog.typepad.com/buzz_balls_hype/2008/12/the-holy-viral.html
I watched the video, poked around on the page, followed the links to read the analysis, thought "Eh, cute enough." Then went to my MySpace and Facebook pages where four different people had made note of it.

So I went back and watched it AGAIN (because I do realize you're trying to teach us something) and here's what made it work for me:

1. Good story (cliche but fun)
2. Great production values (I get quickly annoyed with jittery handheld & crappy sound)
3. Very soft sell (just a tiny bit at the end)
4. The opportunity to take part in dumping on my male friends (okay, not my personal preference since I'm into alpha not beta males, but obviously the ad designers think dumping on men is good times, so I guess I'm supposed to think that too, at least for the purposes of this exercise)

I did agree that at 4+ minutes, it was a little long. I prefer to be left wanting more. In my ads, at least :)

Congrats on the big 5-0, Ad Man!

P.S. I've been incorporating the changes you suggested on my website makeover. Even have a video camera now so I can -- when I get closer to publication -- release something that'll hopefully go viral.

Ray Rhamey

The Budweiser TasteBuds, which appeared exclusively on Saturday night live and in college newspapers in the late 60's. It's my favorite not only because I created it but because of what it did.

Bud was perceived by college drinkers as their dad's beer. It had been declining in the college market for five years, losing share to Miller Lite.

After just 6 months of exposure, primarily on SNL, Budweiser was number one on campus for the first time in years.

Besides all that, it was a helluva lot of fun. Here are YouTube links to my two favorites:

http://www.youtube.com/watch?v=w5ovFb-S1p8

http://www.youtube.com/watch?v=HJHqgDMATeM

Lisa Hendrix

Yucca-Dew shampoo. I still remember that woman's hair, and I remember wanting hair like that. At the time, it struck me as a gentle, classy commercial. Simple. Effective. Memorable.

And oh, btw, Greg -- if you google "paranormal historical romance" today, you get a link to an article with my name (and a link to my site) in the #1 spot. ;-)

Karen Syed

Karen Syed - admin@echelonpress.com

I think the one that has had the most impact on me personally is the Maxwell House Christmas campaign - Peter's Home.

This has become a classic ad that has replayed for so many years, I actually saw it this year.

Maxwell House has been using the same type of ad for years. They offer the viewer a glimpse at real life, what makes you happy, what makes you smile, and they associate that with the warmth of their product. Coffee.

Buy putting their product into the average person's home, it offers the connection of you and the product. Their is a benefit to the consumer, not just flavor, but warmth.

It's brilliant.

By the way, since you do so much for your readers I thought I would try and bring a smile to your face. Some say awards mean little, but when they come from the heart, hopefully they mean more. I was recently accepted a Premio Dardos Award from Jayne Kennedy. I would like to offer this award to you.

You can find out more on my blog at http://karensyed.blogspot.com

Happy new year.

Dave Keane

Dave Keane - dave@mrdavekeane.com

Before iTunes and the iPod, Apple got the world to collectively turn its head and take notice with its "Think different" campaign. That grammatically challenged campaign re-invented the age-old notion of "borrowed interest" by using those people whose contributions were not just spectacular, but changed the world. No info about RAM, screen size, or easy-to-use software. Instead, it was a clarion call to those who changed things and "pushed the human race forward." And a lot of the people depicted never even used a dang computer! Deceptively simple. Surprisingly powerful. Wholly original. It gets my vote as the best ad/campaign ever. It still shakes me up when I watch it; see if you feel the same way: http://www.youtube.com/watch?v=4oAB83Z1ydE

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By M.J. Rose

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    Indie Next List. Intriguing, absorbing, and utterly captivating, Seduction will leave you begging for a sequel." —Books & Books "Mysterious, haunting, and tragic, Seduction emerges as a suspenseful alchemy of potent ingredients, beautifully blended, that ignites your senses and leaves you aching for more." (Jamie Ford, New York Times bestselling author of Hotel on the Corner of Bitter and Sweet ) "Seduction is an absolute pleasure to read -- clever, suspenseful, exciting, mysterious, learned, and engrossing. Some of the best historical fiction I've read in quite some time and just plain reading fun. M.J. Rose is at the top of her game, and that is saying something." (David Liss, bestselling author of The Twelfth Enchantment )

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    THE REINCARNATIONIST. Starred Library Journal Review. Starred Publisher's Weekly Review. Booksense Pick for September and 2007 Highlight List. "A fascinating story of reincarnation that is one of the year's most ambitious and entertaining thrillers." - David Montgomery - Chicago Sun-Times

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    "Stunning page-turner" PW - (Starred)-------------- "In the third transfixing thriller in her Reincarnationist series, Rose continues to excite readers with enthralling tales of lives past and present interconnecting." Library Journal

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    "Gripping… Rose once again skillfully blends past and present with a new set of absorbing characters in a fascinating historical locale." - Starred Review, Library Journal ------------------------------ "Rose's fascinating follow up to The Reincarnationist... skillfully blends past life mysteries with present day chills. The result is a smashing good read." -Starred Review, Publisher's Weekly

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