Another reason publishing should be growing teh audience for their product - everyone else is nibbling away at the core.
From today's NYT article on gaming: “I think we have to ask ourselves, ‘What exactly is reading?’ ” said Jack Martin, assistant director for young adult programs at the New York Public Library. “Reading is no longer just in the traditional sense of reading words in English or another language on a paper.”
We know that a higher percentage of women read books and we count on them... well every year more and more of them are gaming. And it not just the kids.
There are about 43 million female online gamers in the U.S. Up 27% from a year ago. That's a lot of women playing games who probably used to spend some of that time reading. And before you say - but how old are they? Women from 55-64 are up 43% from last year!!
"Contributing to strong growth in the category among younger girls is the increasing popularity of fashion and dress-up sites, such as Stardoll.com, DressUpGames.com, and I-Dressup.com, and virtual worlds such as Neopets and Gaiaonline.com. Meanwhile, the growth among older females is in part due to partnerships between women’s content portals and casual game sites, such as iVillage.com’s partnership with Pogo.com games."
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