If you want to only think about marketing your book, yourself as little as possible, then today is for you.
With a nod to the past week of Wall Street craziness, today’s Linktopia (with the help of Judge Page) is some comfort food, a back-to-basics refresher.
First, whether it’s your blog, or an ad for your book how effective is the headline you are using at grabbing interest?
Does the headline immediately “grab” the reader? (In advertising guru David Ogilvy’s book Ogilvy on Advertising, Ogilvy states that five times as many people read headlines as read body copy.) Ideally, the headline is nine words or less. Continue reading here
Once you have their attention, then what? Well, branding comes into play.
Customers experience thoughts and feelings when they consider your company’s product or service.
That’s part of the first of five things business people (when you take the writer hat off) can learn about branding. Read all five here
Why? How important do you think “why” is when it comes to marketing your book?
All your customers want to know is, Why should I choose you? Why should I take this decision? Why should I spend this money? Why should I look at your website? Why should I read your brochure?’ Why should I listen to your speech? ‘Why? Why? Why?’
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