(Assembled with the help, as always, from Judge Page)
Emotions. Our books are full of them but how about your marketing? Today's Linktopia revolves around getting that special something in place when you are showcasing your work.
In this piece from Harvard Business Online, emotion might be what you need to make the difference in the crowded publishing field.
It seems that more and more organizations are finding that as technologies are copied instantly and the web levels the playing field on things like local pricing, emotions remain a strong differentiator. The story is here.
The next stop on the emotional roller coaster involves taking a look at yourself.
With more authors being called on to be the face of their work, you just might be the part of the branding mix you are overlooking.
Share the passion you feel for your brand with everybody and give them a great experience. Treat every person (yes your vendors and internal clients too) like the biggest of your clients. Leave everybody you talk to each day feeling like you (therefore the brand you represent too) have made their day and leave them saying "no wonder they are (name of your brand here)!"
Finally, if you are in a relationship then you know all about listening and emotion. Insert your own humorous memory here then continue.
"What a distressing contrast there is between the radiant curiosity of the child and the feeble mentality of the average adult." - Freud Strategic Marketing opportunities are new discoveries. A way to connect with people or find ways that people can profitably use your product or service and champion your company for the way it engages the ebb and flow of your offering (the Market is always changing).
If you've stopped smiling from that funny memory, then keep reading here.
Sound advice. I'm hoping my new book Everything Sucks, out next year, will have the right blend of emotion and literary zest. Any advice for cultivating an audience before the book drops?
WW.WRITINGHANNAH.BLOGSPOT.COM
Posted by: hannah | August 24, 2008 at 10:52 PM
Sound advice. I'm hoping my new book Everything Sucks, out next year, will have the right blend of emotion and literary zest. Any advice for cultivating an audience before the book drops?
WWW.WRITINGHANNAH.BLOGSPOT.COM
Posted by: hannah | August 24, 2008 at 10:53 PM