Linktopia

Two items to consider today - assembled with the help of Judge Page - and they both involve opportunity.  And, when you get down to it, that's what a good deal of marketing is all about, making the most of an opportunity.

Do you ever stop and think about the thousands of people that are reading your material and the thousands (perhaps millions) that have yet to discover your work?  How much value do you place on each of them?  Duct Tape Marketing at this link is thinking along those lines.

The idea is to calculate what a customer might be worth over the course of doing business with you perhaps for years as opposed to a single transaction. The determination of this number might change the way you look at how much you are willing to invest to get each new customer.

Maybe you are already thinking along those lines, but if not, it does make that next sale a little more important.  The next item of opportunity comes if you are running a social media campaign whether small or large and aren't happy with the results.  It might not be the idea itself, but the execution as noted here.

...these examples had one thread in common: they each represent a big missed opportunity. The interesting lesson in this is that each was deemed a sinking example by our panel due solely to its execution and not because of the idea itself. In fact, in each case the idea had significant unrealized potential - which suggests that perhaps the real challenge in social media is not knowing what to do but rather taking a good idea and doing it right ...