Linktopia

(Created with the help of Judge Page)

If you'll pour another glass of wine, I'll put on some music and then we can get busy.

It's good to know that some things are a lock for getting one's attention.  So what does drinking, music and sex have to do with today's Linktopia?  Over at Last.fm they've figured out how to make ads more interactive.

Aside from enabling ad messages that can react to music, the new site design allows ads that are based on and can "reflect" the music or activity on the page. For instance, ads can also now include interactive elements, such as maps with concert listings for the artist being played. They can also peddle tickets to shows and let people make hotel reservations near concert sites.
You can read more here.

Meanwhile, over at blog.futurelab there's an in-depth piece that asks the question - How do you market a product that your customers know is bad before they try it, and which they may well dislike if they do? That’s the dilemma faced by makers of boxed wines - even those of high quality that would fare well in a blind tasting.  You can read how they solved the problem here.

And as far as sex, well, in a nod to popular culture we acknowledge Kramer on Seinfeld:

Kramer You don't eat Oreos? The way you break them open? 
You're ~ practically having sex with them.

And with that in mind you'll enjoy an Oreo campaign that I'm guessing has the Freudians talking.  Watch it here.

Comments

[Jules]

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