Blog Ads To Bestseller Status
A recent New York Times article reports that THE PROSECUTION OF GEORGE W. BUSH by Vincent Bugliosi became a NYT bestseller with more than 130,000 copies sold and narry a review or interview for the author... all via an internet advertising and pr blog campaign.
My company, AuthorBuzz.com, did the advertising part of that effort.
We used AuthorBuzz basic and then created and ran ads on dozens of sites/blogs including HuffingtonPost.com, The Nation online, MotherJones, DailyKos, Talking PointsMemo and more over a seven week period.
We reached over 25 million targeted people during 6 weeks of aggressive advertising with click through rates that HuffPo told me got the single highest click through rate in one day than any other ad they have ever run.
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