Buzz, Balls & Hype : Title Test/Cover Test

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May 19, 2008

Title Test/Cover Test

For the last five years I've been obnoxiously repeating over and over "why don't publishers test titles and covers?" In advertising we tested like crazy and learned that our gut instincts were so often dead wrong.

I'm not for testing the actual "art" -- the writing -- but why not find out what title will resonate better... what cover will communicate faster.

Hat's off to Bantam for testing these covers this week via an ad I saw at Shelf-Awareness.com (Though I wasn't crazy about the covers.)

And here's some info about how Hollywood does it.

May 19, 2008 | Permalink

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By M.J. Rose

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