Scott Karp suggests not: "The whole mythology is emerging around the idea of “users” — consumers, fans, regular average folk — creating content that media companies and brands can leverage. It’s a compelling idea — but it’s a myth.
The reality is that “average people” don’t create a lot of content — at least not the commercially viable kind. Most people are too busy. Those that do “create content” — and who do it well — are those who are predisposed to being content creators. The have some relevant skills, training, raw talent, motivation, something.
“User-generated content” sites like YouTube are much less a platform for armies of average people to create mountains of content and much more a platform for real talent to be discovered.
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