More on Getting Them to Sell Us.
Another way of looking at what's happening on line that we can learn from.
Washington Redskins fans don't mind shilling for their favorite team by wearing a jersey, just as some people are willing to show their allegiance for a school or radio station with a bumper sticker. Marketers are trying to harness that impulse for brands on the Web.
Slide, an online photo-sharing company in San Francisco, has been offering tools that allow users to create custom photo slide shows with images and animations for their blogs or social-networking pages. Now, the company is cutting deals with studios and video-game makers so users can decorate their free online photo viewer with official logos and characters.
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