And at first blush I really admired it creatively, though I didn't make me click over to an online bookseller. I was still looking at the last screen thinking about the effort when the phone rang and I needed to look up something on line and one link led to another and then i walked Winka. And then I worked on my next novel. And that night when I thought about posting about the cool book promo I saw but I couldn't remember the name of the book or the author's name. I remembered magic markers on the fridge and the stove.
And that was that.
But a few minutes ago Ron Page wrote me with a link to that same promotion.
A lesson we learned in ad land was the goal of good marketing is to tie the creativity to the product so that they become one and the same. Brilliant creative with no name recognition won't help sell books. Dumb blunt borning creative, reapeating the name of the book 100 times on a blackboard acutally would work better.