Big News Flash: some non fiction books are out selling fiction titles.
The Star Tribune reports: "In this age of declining readership for all sorts of publications, any reading is good reading, right? Maybe. But does a de-emphasis of the literary novel -- still the form of entertainment that requires the most engagement and conjecture on the reader's part -- coincide with a devaluation of the imagination?"
"In 2005, "truth was stronger than fiction," said Daisy Maryles, executive editor of Publishers Weekly. "The top nine bestsellers in nonfiction each sold more than a million copies." She cited such "megabooks" as "Natural Cures 'They' Don't Want You to Know About" by Kevin Trudeau (2.7 million copies) and the religious-themed "The Purpose-Driven Life" (2.5 million copies, in its fourth year in print) as helping to spike those figures, and noted that such genre-fiction titans as James Patterson, John Grisham and Patricia Cornwell also continue to sell more than a million copies of each new hardcover.
Okay, I get it. A big non fiction book can outsell a fiction title. Well those titles versus those titles yes. But I can name ten other non fiction titles that undersold ten other fiction titles. What am I missing?
Not sure what you may or may not be missing, but coincidentally the nonfiction titles you mention here also get a ton of television exposure -- and fairly constantly in the form of semi-disguised informercials among other things.
Could the truth actually be that if publishers were to get more TV air time -- as well as target groups of readers (as church groups often do) for their novels -- those books might also sell a lot better?
Posted by: Douglas Clegg | August 16, 2006 at 02:39 PM
James Patterson and Dan Brown prove that thesis.
Posted by: MJ | August 16, 2006 at 05:37 PM
But note the wording, which I find very mysterious:
"The top nine bestsellers in nonfiction each sold more than a million copies."
It's not saying the top nine BOOKS sold a million copies, only the top nine non-fiction books. I would guarantee that more than nine novels sold a million copies last year in hardcover and paperback, between Patterson, Brown, Cornwell, Evanovich, Grisham, Baldacci, Grafton, etc...
Articles like this develop a thesis, then stick to the thesis while ignoring facts that would contradict it.
It's like writing an article called NOBODY READS ANYMORE, then interviewing your friend Bob who hasn't read a book in years, and ignoring your friend Fred who reads three books a week.
Posted by: Jason Pinter | August 17, 2006 at 02:50 PM
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