Ad it up.
According to figures compiled by TNS Media Intelligence. Ad expenditures for the entire publishing industry came in at $231.9 million in 2005. (I suppose the good news is that’s up 15% from 2004.)
100,000 books were published in 2005 so statistically those numbers average out to each book got $2319 in advertising.
Of course that’s not what happened. Tens of thousands of books got $0 money in advertising. A handful of books got a million or more. A hundred got a quarter of a million to a half a million. A thousand or so got $60,000.
A very smart friend of mine who is in the thick of things with many successes to his name says that of course advertising works, everyone knows that, but its too expensive for our industry to use it as a sales tool on a regular basis since it takes at least $250,000 to give a novel a real push.
He also says that spending between $60,000 or so is a total waste of money. That is just won’t make a difference and the publisher might as well save it and ad it to someone’s $200,000 budget.
When I was in advertising $250,000 wasn’t even a budget. It was the cost of producing one television commercial. The last campaign I did - for a perfume - had a budget of $50 million dollars and we spent that in six months in print and on television.
But lets not forget the good news. Advertising is up 15% over last year. I don’t wear Rose colored glasses for nothing.
-------------------
In other news.
Useful link #1:
Check that no one is stealing your stuff
The more I read, the more I like. This definitely supports what I've been learning. So the question remains "How do you successfully promote a book without a large ad budget?"
I suspect that blogs like this one are a significant tool these days, along with email campaigns to make books into Amazon.com or BN.com bestsellers.
Posted by: Steven List | March 31, 2006 at 09:25 AM
http://videosmovies.blog.espresso.repubblica.it/amateur.html
http://videosmovies.blog.espresso.repubblica.it/anal.html
http://videosmovies.blog.espresso.repubblica.it/anime.html
http://videosmovies.blog.espresso.repubblica.it/asian.html
http://videosmovies.blog.espresso.repubblica.it/bbw.html
http://videosmovies.blog.espresso.repubblica.it/bdsm.html
http://videosmovies.blog.espresso.repubblica.it/big-boobs.html
http://videosmovies.blog.espresso.repubblica.it/big-cocks.html
http://videosmovies.blog.espresso.repubblica.it/big-tits.html
http://videosmovies.blog.espresso.repubblica.it/bisexual.html
http://videosmovies.blog.espresso.repubblica.it/bizarre.html
http://videosmovies.blog.espresso.repubblica.it/black.html
http://videosmovies.blog.espresso.repubblica.it/blondes.html
http://videosmovies.blog.espresso.repubblica.it/blowjob.html
http://videosmovies.blog.espresso.repubblica.it/bondage.html
http://videosmovies.blog.espresso.repubblica.it/brunette.html
http://videosmovies.blog.espresso.repubblica.it/busty.html
http://videosmovies.blog.espresso.repubblica.it/cartoon.html
http://videosmovies.blog.espresso.repubblica.it/centerfold.html
http://videosmovies.blog.espresso.repubblica.it/cumshot.html
http://videosmovies.blog.espresso.repubblica.it/doggystyle.html
http://videosmovies.blog.espresso.repubblica.it/double-penetration.html
http://videosmovies.blog.espresso.repubblica.it/drunk-girls.html
http://videosmovies.blog.espresso.repubblica.it/ebony.html
http://videosmovies.blog.espresso.repubblica.it/ethnic.html
http://videosmovies.blog.espresso.repubblica.it/facial.html
http://videosmovies.blog.espresso.repubblica.it/fat.html
http://videosmovies.blog.espresso.repubblica.it/feet.html
http://videosmovies.blog.espresso.repubblica.it/femdom.html
http://videosmovies.blog.espresso.repubblica.it/fetish.html
http://videosmovies.blog.espresso.repubblica.it/gangbang.html
http://videosmovies.blog.espresso.repubblica.it/gay-asian.html
http://videosmovies.blog.espresso.repubblica.it/gay-bear.html
http://videosmovies.blog.espresso.repubblica.it/gay-black.html
http://videosmovies.blog.espresso.repubblica.it/gay-free-chat.html
http://videosmovies.blog.espresso.repubblica.it/gay-college.html
http://videosmovies.blog.espresso.repubblica.it/gay-ebony.html
http://videosmovies.blog.espresso.repubblica.it/gay-free-sex.html
http://videosmovies.blog.espresso.repubblica.it/gay-hairy.html
http://videosmovies.blog.espresso.repubblica.it/gay-hunks.html
http://videosmovies.blog.espresso.repubblica.it/gay-latino.html
http://videosmovies.blog.espresso.repubblica.it/gay-mature.html
http://videosmovies.blog.espresso.repubblica.it/gay-older.html
http://videosmovies.blog.espresso.repubblica.it/gay-twink.html
http://videosmovies.blog.espresso.repubblica.it/gay-webcams.html
http://videosmovies.blog.espresso.repubblica.it/gay-young.html
http://videosmovies.blog.espresso.repubblica.it/group.html
http://videosmovies.blog.espresso.repubblica.it/hairy-girls.html
http://videosmovies.blog.espresso.repubblica.it/handjob.html
http://videosmovies.blog.espresso.repubblica.it/hardcore.html
http://videosmovies.blog.espresso.repubblica.it/hentai.html
http://videosmovies.blog.espresso.repubblica.it/hot-girl.html
http://videosmovies.blog.espresso.repubblica.it/hot-guy.html
http://videosmovies.blog.espresso.repubblica.it/indian.html
http://videosmovies.blog.espresso.repubblica.it/interracial.html
http://videosmovies.blog.espresso.repubblica.it/latino.html
http://videosmovies.blog.espresso.repubblica.it/legs.html
http://videosmovies.blog.espresso.repubblica.it/lesbian.html
http://videosmovies.blog.espresso.repubblica.it/live.html
http://videosmovies.blog.espresso.repubblica.it/manga.html
http://videosmovies.blog.espresso.repubblica.it/masturbation.html
http://videosmovies.blog.espresso.repubblica.it/mature.html
http://videosmovies.blog.espresso.repubblica.it/milf.html
http://videosmovies.blog.espresso.repubblica.it/older-women.html
http://videosmovies.blog.espresso.repubblica.it/orgy.html
http://videosmovies.blog.espresso.repubblica.it/panties.html
http://videosmovies.blog.espresso.repubblica.it/pantyhose.html
http://videosmovies.blog.espresso.repubblica.it/petite.html
http://videosmovies.blog.espresso.repubblica.it/porn-movies.html
http://videosmovies.blog.espresso.repubblica.it/porn-stars.html
http://videosmovies.blog.espresso.repubblica.it/porn-videos.html
http://videosmovies.blog.espresso.repubblica.it/reality.html
http://videosmovies.blog.espresso.repubblica.it/redhead.html
http://videosmovies.blog.espresso.repubblica.it/sex-toys.html
http://videosmovies.blog.espresso.repubblica.it/sex-videos.html
http://videosmovies.blog.espresso.repubblica.it/shaved.html
http://videosmovies.blog.espresso.repubblica.it/shemale.html
http://videosmovies.blog.espresso.repubblica.it/smoking.html
http://videosmovies.blog.espresso.repubblica.it/spanking.html
http://videosmovies.blog.espresso.repubblica.it/teen.html
http://videosmovies.blog.espresso.repubblica.it/tranny.html
http://videosmovies.blog.espresso.repubblica.it/transsexual.html
http://videosmovies.blog.espresso.repubblica.it/upskirt.html
http://videosmovies.blog.espresso.repubblica.it/voyeur.html
http://videosmovies.blog.espresso.repubblica.it/webcams.html
http://videosmovies.blog.espresso.repubblica.it/young.html
http://sexmovies.sh.nu/amateur.html
http://sexmovies.sh.nu/anal.html
http://sexmovies.sh.nu/anime.html
http://sexmovies.sh.nu/asian.html
http://sexmovies.sh.nu/bbw.html
http://sexmovies.sh.nu/bdsm.html
http://sexmovies.sh.nu/big-boobs.html
http://sexmovies.sh.nu/big-cocks.html
http://sexmovies.sh.nu/big-tits.html
http://sexmovies.sh.nu/bisexual.html
http://sexmovies.sh.nu/bizarre.html
http://sexmovies.sh.nu/black.html
http://sexmovies.sh.nu/blondes.html
http://sexmovies.sh.nu/blowjob.html
http://sexmovies.sh.nu/bondage.html
http://sexmovies.sh.nu/brunette.html
http://sexmovies.sh.nu/busty.html
http://sexmovies.sh.nu/cartoon.html
http://sexmovies.sh.nu/centerfold.html
http://sexmovies.sh.nu/cumshot.html
http://sexmovies.sh.nu/doggystyle.html
http://sexmovies.sh.nu/double-penetration.html
http://sexmovies.sh.nu/drunk-girls.html
http://sexmovies.sh.nu/ebony.html
http://sexmovies.sh.nu/ethnic.html
http://sexmovies.sh.nu/facial.html
http://sexmovies.sh.nu/fat.html
http://sexmovies.sh.nu/feet.html
http://sexmovies.sh.nu/femdom.html
http://sexmovies.sh.nu/fetish.html
http://sexmovies.sh.nu/gangbang.html
http://sexmovies.sh.nu/gay-anal.html
http://sexmovies.sh.nu/gay-asian.html
http://sexmovies.sh.nu/gay-bear.html
http://sexmovies.sh.nu/gay-black.html
http://sexmovies.sh.nu/gay-blowjob.html
http://sexmovies.sh.nu/gay-boy.html
http://sexmovies.sh.nu/gay-cock.html
http://sexmovies.sh.nu/gay-college.html
http://sexmovies.sh.nu/gay-cum.html
http://sexmovies.sh.nu/gay-dating.html
http://sexmovies.sh.nu/gay-ebony.html
http://sexmovies.sh.nu/gay-free-chat.html
http://sexmovies.sh.nu/gay-free-sex.html
http://sexmovies.sh.nu/gay-fuck.html
http://sexmovies.sh.nu/gay-hairy.html
http://sexmovies.sh.nu/gay-hentai.html
http://sexmovies.sh.nu/gay-hunks.html
http://sexmovies.sh.nu/gay-latino.html
http://sexmovies.sh.nu/gay-male.html
http://sexmovies.sh.nu/gay-men.html
http://sexmovies.sh.nu/gay-mature.html
http://sexmovies.sh.nu/gay-movies.html
http://sexmovies.sh.nu/gay-muscle.html
http://sexmovies.sh.nu/gay-older.html
http://sexmovies.sh.nu/gay-personals.html
http://sexmovies.sh.nu/gay-pics.html
http://sexmovies.sh.nu/gay-porn.html
http://sexmovies.sh.nu/gay-sex.html
http://sexmovies.sh.nu/gay-teen.html
http://sexmovies.sh.nu/gay-twinks.html
http://sexmovies.sh.nu/gay-videos.html
http://sexmovies.sh.nu/gay-webcams.html
http://sexmovies.sh.nu/young-gay.html
http://sexmovies.sh.nu/group.html
http://sexmovies.sh.nu/hairy-girls.html
http://sexmovies.sh.nu/handjob.html
http://sexmovies.sh.nu/hardcore.html
http://sexmovies.sh.nu/hentai.html
http://sexmovies.sh.nu/hot-girl.html
http://sexmovies.sh.nu/hot-guy.html
http://sexmovies.sh.nu/indian.html
http://sexmovies.sh.nu/interracial.html
http://sexmovies.sh.nu/latino.html
http://sexmovies.sh.nu/legs.html
http://sexmovies.sh.nu/lesbian.html
http://sexmovies.sh.nu/live.html
http://sexmovies.sh.nu/manga.html
http://sexmovies.sh.nu/masturbation.html
http://sexmovies.sh.nu/mature.html
http://sexmovies.sh.nu/milf.html
http://sexmovies.sh.nu/older-women.html
http://sexmovies.sh.nu/oral.html
http://sexmovies.sh.nu/orgy.html
http://sexmovies.sh.nu/panties.html
http://sexmovies.sh.nu/pantyhose.html
http://sexmovies.sh.nu/petite.html
http://sexmovies.sh.nu/porn-movies.html
http://sexmovies.sh.nu/porn-stars.html
http://sexmovies.sh.nu/porn-videos.html
http://sexmovies.sh.nu/reality.html
http://sexmovies.sh.nu/redhead.html
http://sexmovies.sh.nu/sex-toys.html
http://sexmovies.sh.nu/sex-videos.html
http://sexmovies.sh.nu/shaved.html
http://sexmovies.sh.nu/shemale.html
http://sexmovies.sh.nu/smoking.html
http://sexmovies.sh.nu/spanking.html
http://sexmovies.sh.nu/teen.html
http://sexmovies.sh.nu/tranny.html
http://sexmovies.sh.nu/transsexual.html
http://sexmovies.sh.nu/upskirt.html
http://sexmovies.sh.nu/voyeur.html
http://sexmovies.sh.nu/webcams.html
http://sexmovies.sh.nu/young.html
Posted by: JEROGatch | September 05, 2006 at 06:40 AM