Buzz, Balls & Hype : Ad it up.

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March 28, 2006

Ad it up.

According to figures compiled by TNS Media Intelligence. Ad expenditures for the entire publishing industry came in at $231.9 million in 2005. (I suppose the good news is that’s up 15% from 2004.)

100,000 books were published in 2005 so statistically those numbers average out to each book got $2319 in advertising.

Of course that’s not what happened. Tens of thousands of books got $0 money in advertising. A handful of books got a million or more. A hundred got a quarter of a million to a half a million. A thousand or so got $60,000.

A very smart friend of mine who is in the thick of things with many successes to his name says that of course advertising works, everyone knows that, but its too expensive for our industry to use it as a sales tool on a regular basis since it takes at least $250,000 to give a novel a real push.

He also says that spending between $60,000 or so is a total waste of money. That is just won’t make a difference and the publisher might as well save it and ad it to someone’s $200,000 budget.

When I was in advertising $250,000 wasn’t even a budget. It was the cost of producing one television commercial. The last campaign I did - for a perfume - had a budget of $50 million dollars and we spent that in six months in print and on television.

But lets not forget the good news. Advertising is up 15% over last year. I don’t wear Rose colored glasses for nothing.

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In other news.

Useful link #1:
Check that no one is stealing your stuff

March 28, 2006 | Permalink

By M.J. Rose

Starred Library Journal Review. Booksense Pick for September and 2007 Highlight List. Starred Publisher's Weekly Review.
THE REINCARNATIONIST. "A fascinating story of reincarnation that is one of the year's most ambitious and entertaining thrillers." - David Montgomery - Chicago Sun-Times
Finalist for the Gumshoe award for Best Thriller of 2006.: The Venus Fix
"One of the year's best thrillers." -- David Montgomery (reviewer for the Chicago Sun et al.) "M.J. Rose is a bold, unflinching writer and her resolute honesty puts her in a class by herself." - Laura Lippman
James Patterson: Thriller: Stories To Keep You Up All Night
I'm a proud member of this anthology that's gotten stars from PW & Library Journal!
Lying In Bed
After years of toying with the idea... my first erotic novel. In stores May 30th. Order now.
The Delilah Complex
"Erotic, suspenseful, impossible to put down. M. J. Rose acknowledges sexuality's power - and danger - in a highly original thriller that keepsyou guessing right up to its surprising final twist. I loved it." - Joseph Finder
Finalist for the Anthony Award: The Halo Effect
"Utterly fascinating! Fans of Kay Scarpetta will be equally captivated by sex therapist Morgan Snow, whose job has her too often confronting the dark-side of human nature." - Lisa Gardner

Finalist for the 2004 Anthony Award for Best Original Paperback
Sheet Music
"No one writes so simply and superbly about such lush things as food and sex as M.J. Rose -- and at the same time, gets deep inside the heart and mind of a wonderfully complicated heroine. Literate and page-turning." -- Caroline Leavitt - author of Coming Back to Me
Finalist for the CT Book Award: Flesh Tones
"Intensely erotic and compelling, Flesh Tones explores the disturbing realm that lies between love and obsession." -- Tess Gerritsen, author of The Surgeon
In Fidelity
"Rose offers a well-crafted study of infidelity, wrapped within the context of a psychothriller. ... a fast paced-tale ... altogether a satisfying blend." --Kirkus Reviews
Excerpted in Susie Bright's Best American Erotica : Lip Service
"M.J. Rose blends the dark eroticism of Anais Nin with the lusty cravings of Erica Jong, and delivers a refreshingly open look at a modern woman's sexual coming-of-age." -- Katherine Neville, Author of The Eight

July 2008