Buzz, Balls & Hype : Interrupting for a Link

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AuthorBuzz
Help Yourself! IF NO ONE KNOWS YOUR BOOK EXISTS THEY WON'T BUY IT. Authorbuzz.com is M.J.'s one stop marketing solution for authors and publishers. Reach 370,000 readers (and up), leaders of more than 15,0000 bookclubs, 5000 booksellers & 12,000 librarians via AuthorBuzz notes. Reach millions more via blog ad campaigns. We work with all the top publishers and hundreds of wonderful writers every year and do over 60% repeat business.

February 03, 2006

Interrupting for a Link

I don't think I've seen thisabout James Patterson's branding elsewhere. P.J. Parrish sent it to me and I wanted to share it.

If you have an advertising/marketing background it makes so much sense. Patterson as a major brand and one reason why he sells so much is that he owns so much of the book shelf - he's visible and out there and is branded. Nora Roberts is another author who comes to mind who is branded like Patterson.

One issue it brings to mind is the major mistep that publishing companies have made in not having their imprints really truly stand for something and maximize their reach and impact that way. Read them or not, Harlequin Romances are the only imprint that still really works truly as a brand.

I would love to sit down in a room for a day and brainstorm the implications of this article and where we are going in publishing and what we could do to shake things up. Maybe next month. Right now I have a book to edit.

And as just reported by Publisher's Marketplace - bravo to Random House for this:XM satellite radio will start offering "The Random House Hour" on its Sonic Theater channel (163), beginning next Monday. Each episode will air two 30-minute readings from different books; the books will be read in their entirety over a succession of episodes. The program will begin with P.D. James' A CERTAIN JUSTICE and poetry from Maya Angelou.

February 03, 2006 | Permalink

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By M.J. Rose

People Magazine Pick of the Week : THE MEMORIST - The Reincarnation Series continues
"Gripping… Rose once again skillfully blends past and present with a new set of absorbing characters in a fascinating historical locale." - Starred Review, Library Journal ------------------------------ "Rose's fascinating follow up to The Reincarnationist... skillfully blends past life mysteries with present day chills. The result is a smashing good read." -Starred Review, Publisher's Weekly
THE REINCARNATIONIST. Starred Library Journal Review. Booksense Pick for September and 2007 Highlight List. Starred Publisher's Weekly Review. "A fascinating story of reincarnation that is one of the year's most ambitious and entertaining thrillers." - David Montgomery - Chicago Sun-Times
Finalist for the Gumshoe award for Best Thriller of 2006.: The Venus Fix
"One of the year's best thrillers." -- David Montgomery (reviewer for the Chicago Sun et al.) "M.J. Rose is a bold, unflinching writer and her resolute honesty puts her in a class by herself." - Laura Lippman
James Patterson: Thriller: Stories To Keep You Up All Night
I'm a proud member of this anthology that's gotten stars from PW & Library Journal!
Lying In Bed
After years of toying with the idea... my first erotic novel. In stores May 30th. Order now.
The Delilah Complex
"Erotic, suspenseful, impossible to put down. M. J. Rose acknowledges sexuality's power - and danger - in a highly original thriller that keepsyou guessing right up to its surprising final twist. I loved it." - Joseph Finder
Finalist for the Anthony Award: The Halo Effect
"Utterly fascinating! Fans of Kay Scarpetta will be equally captivated by sex therapist Morgan Snow, whose job has her too often confronting the dark-side of human nature." - Lisa Gardner

Finalist for the 2004 Anthony Award for Best Original Paperback
Sheet Music
"No one writes so simply and superbly about such lush things as food and sex as M.J. Rose -- and at the same time, gets deep inside the heart and mind of a wonderfully complicated heroine. Literate and page-turning." -- Caroline Leavitt - author of Coming Back to Me
Finalist for the CT Book Award: Flesh Tones
"Intensely erotic and compelling, Flesh Tones explores the disturbing realm that lies between love and obsession." -- Tess Gerritsen, author of The Surgeon
In Fidelity
"Rose offers a well-crafted study of infidelity, wrapped within the context of a psychothriller. ... a fast paced-tale ... altogether a satisfying blend." --Kirkus Reviews

July 2009