A lot of people wrote and me asked what exactly you could do with a book trailer other than post it on the author's and/or the publisher's website and hope it takes off via word of mouth.
I didn't think about that question all that much until my own publisher, Mira Books, said they were interested in doing a Vidlit for the July mass market release of THE HALO EFFECT.
Suddenly, I started to think about that question a lot.
Once you have something like a Vidlit how can you get maximum exposure and use out of it?
Introducing the first "GOOD BOOKS/GOOD CAUSE
The goal of this two-week campaign is to connect book lovers with a good cause and a great summer read via the vidlit for THE HALO EFFECT.
I've secured pledges from real-life supporters - my publisher, agent, family and friends – who will collectively donate $5 to the nonprofit literacy organization, Reading Is Fundamental , for each website or blog that links to the Vidlit for THE HALO EFFECT before July 19.
The goal is to get at least 500 blogs to link and raise $2500+ for the charity.
Working with publicist Lauren Cerand (lcerand at gmail.com), I'm making a serious outreach to cultural blogs, New York centric blogs (the book takes place in NY), entertainment blogs, blogs that focus on psychology, sexuality, true crime, women's issues, erotica, and yes, of course lit blogs.
THE HALO EFFECT is just the first book in the GOOD BOOK/GOOD CAUSE BLOG-A-THON series. I'll be blogging about how it goes and if it takes off watch this space to get information about how to get involved with your book and/or your author.
In the meantime, if you want to help raise some money for a good cause, all you have to do is blog about M.J. Rose's novel THE HALO EFFECT including a link to the short animated film for the novel (http://www.vidlit.com/mj/) just once! And $5 dollars will be donated to the nonprofit literary organization Reading is Fundamental. (If you want a copy of the book for review. contact lcerand at gmail.com while supplies last.)